Not everyone is ready to buy your product or service right away. But that doesn’t mean they aren’t valuable to your business and that you shouldn’t market to them.
Your marketing strategy needs to focus on all customer lifecycle stages, although you don’t need to allocate your time...
Mark Twain is credited with saying, “Those who don’t read have no advantage over those who can’t read.” This maxim is equally applicable to how you treat your customer feedback: If you don’t review the feedback you receive and act upon it, how does that feedback benefit you?
The idea of closed-loop customer response stems from computer science…
How much effort do your customers exert to use your products or services? It’s crucial to know the answer to this question if you want to give them an exceptional customer experience. After all, if using your products or services is such a hassle, they will most likely quit doing it…
You probably have people who specialize in design on your payroll. But it’s just as important to turn your customers into product designers. Doing this well can have a lasting influence on the relationship and loyalty they have with you. So, how do you shift them from reactive buyers to invested creators?…
With more competition than ever before, you’ll need.a way to stand out and show what you stand for, all without alienating loyal customers.
As business owners, we always want to make a difference in the world — but we definitely don’t want to alienate our loyal customer base. According to a recent study, 87 percent of customers choose to purchase from…
If you’re looking for ways to improve and innovate your customer experience, why not delegate parts of your support tasks to your customers themselves?
It’s not as crazy as it sounds since studies show that 90% of customers expect businesses to provide an online customer...
Convincing buyers to open their purse strings for your product is the goal of any business. To that end, many entrepreneurs spend their early years obsessed with their product, working to ensure nothing on the market compares. Regardless of intent, spending the bulk of your energy on the product is a dangerous mistake.