Category Archives: E-commerce

How to avoid bias in your marketing reporting

It doesn’t matter how much education you’ve had, how much experience you’ve had in your field or how much effort you put into remaining neutral. The reality is, we’re all biased. Cognitive biases are pervasive and innate, affecting the way we see the world, the way we think about things and the decisions we make as business owners and professionals…

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Excel tips & tricks to help you manage your business like a pro

Microsoft Excel is an integral business tool. Some people relish the capabilities of Excel, finding it to be a useful tool that allows them to easily manage, report on, and illustrate tables of data. Others, however, find it tedious and are unable to discern what Excel can do for them...

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How to protect your financial information from ‘data hungry’ apps you use for social media, shopping and more

How many times a day do you pull out your phone and click on an app? Facebook? Your budgeting app? Twitter? Your credit card? More often than you realize.

App Annie, a provider of mobile data and analytics, reported that in the first quarter of 2021, Americans spent just over four hours a day…

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