Category Archives: Social Media

How to use different social-media platforms to build press relationships

It’s no secret that public relations are all about relationship building (hey, it’s in the name). Traditionally, relationship building was done through mixers and coffee chats with journalists. I still remember the number of free dinners I was offered in my years as a journalist! Enter social media, and you can…

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How to avoid bias in your marketing reporting

It doesn’t matter how much education you’ve had, how much experience you’ve had in your field or how much effort you put into remaining neutral. The reality is, we’re all biased. Cognitive biases are pervasive and innate, affecting the way we see the world, the way we think about things and the decisions we make as business owners and professionals…

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3 strategic shifts that will help your business go from six to seven figures a year

You’ve likely come across a great many business owners’ social media declarations of how they built a seven-figure coaching, consulting or marketing agency. It’s worthwhile, even while regarding such self-promotion with the requisite grain of salt, to recognize its simple inherent and impressive calculus. The term, of course, refers to a company generating...

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How to protect your financial information from ‘data hungry’ apps you use for social media, shopping and more

How many times a day do you pull out your phone and click on an app? Facebook? Your budgeting app? Twitter? Your credit card? More often than you realize.

App Annie, a provider of mobile data and analytics, reported that in the first quarter of 2021, Americans spent just over four hours a day…

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5 ways your business can benefit from adhering to sustainable development principles

Sustainable development is aimed at a better and more sustainable future for all. Compliance with sustainable development principles is more perceived as an obligation imposed by the international community.

But it’s just one side.There are several examples and studies that prove that commitment to sustainability is more than beneficial for...

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