Category Archives: Social Media

How to use different social-media platforms to build press relationships

It’s no secret that public relations are all about relationship building (hey, it’s in the name). Traditionally, relationship building was done through mixers and coffee chats with journalists. I still remember the number of free dinners I was offered in my years as a journalist! Enter social media, and you can…

Read more

How to avoid bias in your marketing reporting

It doesn’t matter how much education you’ve had, how much experience you’ve had in your field or how much effort you put into remaining neutral. The reality is, we’re all biased. Cognitive biases are pervasive and innate, affecting the way we see the world, the way we think about things and the decisions we make as business owners and professionals…

Read more