Retargeting is a key component of any successful digital advertising campaign. Including it in your business advertising plan allows you to take customer engagement to the next level.
Even though retargeting (also known as Google remarketing) is commonly used by many marketing teams, plenty of business owners forgo...
When businesses shuttered across the country back in March, it wasn’t clear when employees would be headed back into the office, if ever. While the dust is still far from settled, many companies are starting to prepare for eventual re-openings of the in-person offices — if they haven’t done so already.
Investing is for anyone who wants to have control over their financial future — including you, your best friend and your mom.
But with the rise of socially responsible investing, there's a new motivating factor for women: Your investments can also help support others. These initiatives, which...
Startup business owners can be a lot of things -- an accountant, an attorney, a designer, a chef, a baker, or a skilled woodworker. What they usually aren’t is an experienced bookkeeper or accountant. But properly tracking your financial transactions is part of being a business owner, whether you’re a startup or an...
Hiring the wrong people can cost you much more than lost wages. It can impact every part of your business and cost you in ways you might not realize.
As a business coach for high-growth companies, I work with organizations that are often starving for...
Before I got into accounting, I regularly made fun of my wife’s budgeting habits. Every month, she’d write down all her expenses from the month before in a little diary and calculate how much she’d spent on various credit cards and for utilities. Depending on how the month went, she’d allocate money for...
Before we discuss bonus depreciation, let’s define depreciation.
You usually can’t report the entire expense of a fixed asset in the year of purchase. It’s customary to break up the expense over a period of years. You depreciate an asset over its useful life, reflecting the time you expect the asset to generate revenue and be of use to the business.