The rise of social media over the past decade has dramatically changed the way business is conducted. When it comes to appealing to buyers, your social media presence should be your primary focus. Nearly three billion businesses are actively using social media, and on Instagram alone, 80% of users follow at least one business. In short, there’s simply no avoiding the wave of social media…
Why should you care about branding? Because these days, everyone will Google you before they visit your restaurant, buy your products, hire you to perform a service, loan money to you or invest capital in your new or existing venture. Any time you interact with people — online or off — your brand will matter…
There are many ways a company's reputation — and thus its business — can take a hit, from a publicly shared controversial opinion to a major data breach to poor customer service.
A company's performance and success used to be viewed in terms of tangible assets, like product output, said...
Before you start a business, you should consider building a personal reputation. You might be able to do this naturally by accomplishing noteworthy achievements in your field. But for most people, that means going out of your way to build up a personal brand on social media.
Why is your personal reputation such an important factor for…
We all have the same amount of time in a day, and there is no way to get more of it. It doesn’t matter how successful or wealthy one is — we are all capped at 24 hours per day.
We have to subtract some for sleeping, eating, commuting and just living day-to-day lives — the time left for entrepreneurial tasks is rarely enough.
If a journey of a thousand miles begins with a single step, then large orders can propel your business a hundred steps forward.
All businesses will eventually have a digital footprint. For now, 40 percent of small firms don’t have a website, and 38 percent don’t use social media, according...
Social media can be chaotic. Millions of messages compete for attention every minute. If you try to keep up by manual posting, you will have little time to do any other work on your social media strategy.
This is why social media posting tools are essential today. They handle the...