Let’s face it. Domain names are getting expensive. If you’re lucky, and you’re trying to get a domain name that’s long, strange or not hotly contested, you can probably pick up the name for just a few bucks. But if you want something short, attractive and marketable, you could end up…
When entrepreneurs think of getting into the media, they often think of magazines, newspapers, TV and radio.
But podcasts are a growing, and still often-overlooked, form of media that can dramatically benefit all types of entrepreneurs and experts…
There are reasons to resent social media — for one, it can be infuriatingly addictive and potentially isolating. But like anything else in today’s social landscape, it’s a two-sided coin.
Social media also fosters connections that would be challenging to make in person, especially between businesses and consumers…
If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that you make an effort to gather all possible knowledge, research in-depth…
The concept of “content marketing” has been around for the last two decades, but it’s only now gaining traction because it has become possible to measure the effectiveness of content. A key metric by which content marketers are judged is engagement — how many people are clicking on…
How to make the best choice for your customers and your business.
When it comes to determining a distribution strategy for your business, the problem you’re really solving for is, “what is the best way to get my products to my customers?” In order to make the best decision…
Outside of the horrendously greedy, there are very few people who would argue that generosity is not a good value to have. When you see someone give money to a homeless person, it leaves you with a sense of hope in humanity. Even if you’re the overly cynical type, you might think…