If you’re an entrepreneur with a business of any size, you’re too painfully aware of your digital footprint. You’re made to sweat over the traffic numbers to your site, stare blankly at graphs and charts generated by WordPress or Google that seem to hold the value of your fledgling company…
A well-rounded communications strategy includes activities aimed at generating earned and owned media content. On their own, each option can be tremendously valuable for businesses at all stages of their lifecycle. But when used in conjunction with one another? The two can truly catapult companies to new levels…
Instagram is one of the most important marketing platforms for brands in 2021. Because user engagement corresponds with a greater reach to your target audience, Instagram engagement should be the center of any growing business’s social media marketing strategy…
One too many episodes of Shark Tank can leave us feeling superhuman when it comes to building a business. You come up with an idea, make a few sales, go after a bunch of people that have money to burn, and the rest will just work itself out… right?
Not exactly. As Jonathan Siegel notes in the book…
Getting your first client is quite a challenging task (and, truth be told, it could turn into a real headache). These are some ideas that can help you build a portfolio of clients to start your business.
Hand out flyers
It may sound archaic, but it is a very effective strategy…
Texting can be very useful, even for businesses, if you follow these guidelines.
The time has come. We are all using apps like WhatsApp, Facebook Messenger, and others to communicate, and while that has been the case for many years in the non professional world, more and more…
You’ve likely come across a great many business owners’ social media declarations of how they built a seven-figure coaching, consulting or marketing agency. It’s worthwhile, even while regarding such self-promotion with the requisite grain of salt, to recognize its simple inherent and impressive calculus. The term, of course, refers to a company generating...