It’s been an extremely trying time to be a small-business owner — many businesses have shuttered their doors over the course of the pandemic. But even if you’re one of the lucky ones who survived, it’s likely that you’re still struggling and may not have fully bounced back. I tapped…
6 Instagram marketing strategies for small businesses
Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it…
What is 360 marketing and what can it do for you?
In high school, my friends were getting jobs at the mall that made them miserable. I did not want to do something I hated, so I started my career at a young age as a freelance copyeditor. I quickly realized I could do more than just editing, so I added copywriting to the list of services I offered…
5 amazing small businesses that lasted through the pandemic
Small businesses are considered the lifeblood of the U.S. economy. During the pandemic, however, they experienced massive financial bloodshed. One study by Yelp found that 163,735 businesses closed down between March 1 and Aug. 31, 2020, with about 60% shutting down permanently.
Fortunately, many businesses managed to survive...
How eliminating scope creep benefits your business
Think your business needs to be all things to all people? The business perks of saying “no” more often may change your mind.
If you’ve ever attended an entrepreneurial learning event, you’ve likely experienced an “Aha!” moment. A brief few seconds of clarity where you connect with the content, and mind-map a way to apply it in your…
Brand visibility: techniques and tactics
Your brand becomes visible by being shared, read and seen on social media, as well as on traditional media. From logos to slogans to photos to tweets, posts and advertising, your message must be consistent.
In an effort to create consistency, you’ll want to write down your brand…
Not all clients are good for business. Here’s how to find the ones who are.
New customers and consistent sales are what build businesses.
So naturally, you might assume that any paying customer is a good customer. But that’s not so. If you have been an entrepreneur for any amount of time, there’s no doubt you have had customers you regretted onboarding. They want more than they pay for, are always complaining, derailing your…