Every business needs to have a written business plan. Whether it’s to provide direction or attract investors, a business plan is vital for the success for your organization. But, how do you write a business plan?
SBA.gov recommends that a business plan include…
The rise of social media over the past decade has dramatically changed the way business is conducted. When it comes to appealing to buyers, your social media presence should be your primary focus. Nearly three billion businesses are actively using social media, and on Instagram alone, 80% of users follow at least one business. In short, there’s simply no avoiding the wave of social media…
Hearing or reading the words “omnichannel marketing” makes the concept sound more complicated than it really is. It’s also often confused with “multichannel marketing” -- and for good reason.
The focus of omnichannel marketing is on the customer, whereas with multichannel marketing, the focus is on the channels through which...
Writing a business plan for your small business should be one of the first steps you take when a business idea pops into your head. This is how you’ll discover whether your idea can actually be a profitable business. Lenders will want to know the business you plan on starting will...
Many tips on how to market your business mean spending money. But what if you have a shoestring budget and limited time?
There are plenty of low effort ways you can increase brand awareness and advertise your business without breaking the bank. Advertising is a key step in your marketing strategy, harnessing your data and experience…
Let’s talk about your company’s brand. Is it resonating? How can you know for sure? The importance can’t be understated. Recent statistics show that brands that show up consistently across all mediums see a revenue increase of about 23 percent. Why? Well, some would say that a company’s brand is what makes customers care.
The reason why the Bible is the bestselling book every year is because it delivers its lessons as a series of stories. And if you don't want to use the Bible as an example, pick any other world religion that has attracted millions of followers and has kept growing for centuries. They all...