Tag Archives: marketing strategy

Marketing plan examples for small business owners

As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience and reach your customers. It also clearly outlines the answer to critical questions…

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3 ways visual merchandising is a retailer’s secret weapon to win the holidays

The holiday season is important for most industries, but for retailers, it can make or break their entire year. Thousands, and sometimes millions, are spent retaining existing customers, attracting and retaining new customers and possibly taking a few customers from competitors. Many retailers use traditional methods of paid advertisement…

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