Tag Archives: marketing strategy

The top 3 mistakes small-business owners make with their SEO strategy

As a small-business owner, optimizing your website and content for search engines can be invaluable in driving traffic to your business. However, some businesses skip over the most important SEO guidelines that are crucial to improve their visibility.

SEO serves as a critical tool that ensures your business remains…

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Marketing plan examples for small business owners

As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience and reach your customers. It also clearly outlines the answer to critical questions…

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3 ways visual merchandising is a retailer’s secret weapon to win the holidays

The holiday season is important for most industries, but for retailers, it can make or break their entire year. Thousands, and sometimes millions, are spent retaining existing customers, attracting and retaining new customers and possibly taking a few customers from competitors. Many retailers use traditional methods of paid advertisement…

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