Much like food and fashion, e-commerce marketing is heavily impacted by trends. New, click-worthy ways to catch customers’ attention crop up all the time, and taking notice of which methods are relevant to your brand is key to staying relevant in the online marketplace…
Instagram is one of the most important marketing platforms for brands in 2021. Because user engagement corresponds with a greater reach to your target audience, Instagram engagement should be the center of any growing business’s social media marketing strategy…
As a small-business owner, optimizing your website and content for search engines can be invaluable in driving traffic to your business. However, some businesses skip over the most important SEO guidelines that are crucial to improve their visibility.
SEO serves as a critical tool that ensures your business remains…
As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience…
As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience and reach your customers. It also clearly outlines the answer to critical questions…
Not everyone is ready to buy your product or service right away. But that doesn’t mean they aren’t valuable to your business and that you shouldn’t market to them.
Your marketing strategy needs to focus on all customer lifecycle stages, although you don’t need to allocate your time...
The holiday season is important for most industries, but for retailers, it can make or break their entire year. Thousands, and sometimes millions, are spent retaining existing customers, attracting and retaining new customers and possibly taking a few customers from competitors. Many retailers use traditional methods of paid advertisement…