How much effort do your customers exert to use your products or services? It’s crucial to know the answer to this question if you want to give them an exceptional customer experience. After all, if using your products or services is such a hassle, they will most likely quit doing it…
Everyone knows what a Polaroid is. If you’re of a certain age, you might have even owned one of the boxy cameras yourself, snapping pictures of friends and gathering around while the photo developed like magic before your eyes. For younger generations, Polaroid’s retro, blown-out aesthetic became a foundational Instagram filter…
You probably have people who specialize in design on your payroll. But it’s just as important to turn your customers into product designers. Doing this well can have a lasting influence on the relationship and loyalty they have with you. So, how do you shift them from reactive buyers to invested creators?…
Google Ads have become a major strategy in leveraging new customers and website clicks for many companies investing in digital advertising. The downside to these pay-per-click (PPC) campaigns is that they can require a lot of management and monitoring.
That’s why Google’s automated bidding feature has become so popular…
Your employees and customers will know the difference
It’s a new year, and hopefully the marketplace will soon be returning to normal. So let’s take stock for a moment: are the profits your company is earning-;or will soon be earning-;good profits or bad?…
Just like how Covid-19 changed the world, it changed how you should approach naming your company.
The name of your business will influence its potential for success in many ways, but the name selection process has been complicated by the Covid-19 pandemic. The business world is rapidly changing, with more…
Have you ever wondered why entrepreneurs are willing to work longer hours, endure constant rejection and never give up? It’s because the business they’re working on is theirs, it relies on them to succeed, and the rewards are reflective of the amount of work they put in.
Growing your business with a founder or founders that are driven…