It’s no secret that a sales team affects a company’s revenue and profitability. What’s not as well understood is that structured, streamlined procedures underpin a sales team’s success.
Sales representatives are often given murky, ill-defined workflows or procedures so burdensome that the reps spend more time…
Not everyone is ready to buy your product or service right away. But that doesn’t mean they aren’t valuable to your business and that you shouldn’t market to them.
Your marketing strategy needs to focus on all customer lifecycle stages, although you don’t need to allocate your time...
Few things are more rewarding than building a successful business in your community. Instead of shipping products to faceless names and addresses around the country, you’re seeing the smiles of your customers and hearing their compliments.
Lead management at the local level has a lot of similarities...
Online shopping is a lot safer than it used to be. Retailers are using top-level encryption standards to protect consumers’ personal information, and lenders are providing consumers with credit card safety features like the ability to verify a suspicious purchase or freeze a compromised credit card. Plus, new tools like virtual wallets are making online transactions more secure…
Mark Twain is credited with saying, “Those who don’t read have no advantage over those who can’t read.” This maxim is equally applicable to how you treat your customer feedback: If you don’t review the feedback you receive and act upon it, how does that feedback benefit you?
The idea of closed-loop customer response stems from computer science…
Have you ever had someone meet you for the first time, and 10 minutes into the conversation, he/she says your name – and it’s wrong?
Oof - painful. So, what do you do? Do you correct them immediately? Do you leave it alone and hope he or she will figure...
Running a small to midsize business has all sorts of challenges. You constantly struggle with the budget. You’re always wondering if you’re the right size or if you should start hiring. You’re always prioritizing product development. You wonder if your marketing dollars are being well spent.
SMBs can be exciting but frustrating at the same time. How do you…