Very early in my career, I emailed an expert networker asking for some tips. Even though I was young and she was a friend, I knew that asking someone to provide their core services for free wasn’t a great approach and sometimes was considered offensive.
So, out of respect and for fear of ruining our relationship, I veered…
Wouldn’t it be great if any time a customer had a question about your product or service, they were referred to your business? Friends and family refer their friends to your business because they trust you and believe in you. But search engines refer your website to internet users only if it seems like the most reliable and trustworthy website…
Here’s the hard truth: You can use the best and most expensive sales tools and still fail to win new customers or clients. It all boils down to how you engage with people. Your offers need to be relevant, and your marketing materials need to resonate with their circumstances.
That’s why you need to build a customer journey map…
In business, being the trusted authority in your space is the best way to earn your customers’ trust. Or is it the other way around? Do you become an authority in your space by earning the trust of your customers and clients over time?
Authority, clout, credibility — the immediately earned trust…
You may have heard of the tradition of saving your first dollar from your first sale. Mom and pop stores have them framed near cash registers or tucked lovingly into office drawers. It serves as a symbol for the toil and joy of building a business.
So you’ve earned your first dollar(s), and now you’re wondering…
Youtuber Daniel Rose just posted this incredible GoPro video that isn’t his, but we’re sure the owner is just fine with that. Here is Rose’s explanation:
“So this happened.. We decided to go fishing and with the first cast of the night my sisters fishing rod pulls up a GoPro camera! I have made this video public so that it can be shared around so that hopefully the SD card…
Google and Facebook are two of the world’s biggest brands, valued at $309 billion and $159 billion, respectively. These huge companies share something else in common: most of their users aren’t customers.
Googling banana bread recipes or posting Facebook status updates is free. However, the more we use these platforms, the more advertisers…