Entrepreneurs are having to rely on their “why” now more than ever.
Simon Sinek popularized this use of the term “why” in his 2009 best seller Start with Why. This “why” is what motivates an entrepreneur to work the long hours and make the sacrifices that no one else will. It’s...
The global e-learning market has been growing steadily for years.
At the end of 2019, it was valued at $187.877 billion. The need to work online and the demand for online educational services has only increased by the pandemic. Estimations for 2020 consider a value of over $200 billion and...
Online shopping is a lot safer than it used to be. Retailers are using top-level encryption standards to protect consumers’ personal information, and lenders are providing consumers with credit card safety features like the ability to verify a suspicious purchase or freeze a compromised credit card. Plus, new tools like virtual wallets are making online transactions more secure…
Mark Twain is credited with saying, “Those who don’t read have no advantage over those who can’t read.” This maxim is equally applicable to how you treat your customer feedback: If you don’t review the feedback you receive and act upon it, how does that feedback benefit you?
The idea of closed-loop customer response stems from computer science…
Google Ads have become a major strategy in leveraging new customers and website clicks for many companies investing in digital advertising. The downside to these pay-per-click (PPC) campaigns is that they can require a lot of management and monitoring.
That’s why Google’s automated bidding feature has become so popular…
Change your business strategy so relevant trends accelerate your revenue growth
As the calendar year changes: two things are persistently predictable: articles will abound about New Years resolutions and lists of hot trends for the year ahead. I think business leaders should think about --...
Whether you run an online marketplace, a brick-and-mortar store, or both, your top priority is pleasing customers and making sales. Without a seamless checkout experience, you’ll likely push customers away or, at the very least, slow business down.
We’ll go through what a payment gateway is, how it...