Digital marketing techniques have been game-changers for many online businesses. More traditional methods of bringing in new customers such as PPC (pay per click) and CPM (cost per mille) marketing have both been popular in recent years, but pay for clicks and impressions that do not always turn into leads. This can create...
Software helps small businesses work more efficiently, but it’s not the best solution in every case.
For example, I don’t use software to keep my personal budget. I made my own Microsoft Excel template that tracks my income, spending…
Online shopping is a lot safer than it used to be. Retailers are using top-level encryption standards to protect consumers’ personal information, and lenders are providing consumers with credit card safety features like the ability to verify a suspicious purchase or freeze a compromised credit card. Plus, new tools like virtual wallets are making online transactions more secure…
The Blueprint is all about finding ways to make your small business run more efficiently. From marketing automation to leveraging AI in accounting, we’re all for welcoming some little robot friends into the lives of busy small business owners.
Billing is likely on your list of tasks you know you have to do but would…
Both physical stores and online businesses alike are facing increasing competition and retail challenges in attracting customers and creating a sustainable plan for economic longevity.
As you adopt new methods and adapt your company's positioning, it's important to institute new strategies, retail trends, and tools...
Whether you run an online marketplace, a brick-and-mortar store, or both, your top priority is pleasing customers and making sales. Without a seamless checkout experience, you’ll likely push customers away or, at the very least, slow business down.
We’ll go through what a payment gateway is, how it...
Digital wallets have become increasingly popular over the years — Apple released a digital-first credit card, “just Venmo me” has become a common phrase and you can even ride the subway by simply holding your watch or phone up to the turnstile.