The way people consume content has fundamentally changed, and as a result, marketing is evolving at unprecedented speeds. From spending an hour reading a magazine and consuming every word and image, to spending just about two seconds per post on Instagram, people’s behavior has changed, and attention has become the...
Your sales team is trained and ready to start selling. Time to pursue deals, right? Not so fast -- not without a sales strategy.
Only 20% of salespeople create value for clients and are able to meet customer expectations, according to Forrester research. Another study reveals the...
Horizontal analysis, also known as trend analysis, is used to spot financial trends over a specific number of accounting periods. Horizontal analysis can be used with an income statement or a balance sheet.
At least two accounting periods are required for a valid comparison, though in order to...
You can’t open a business without answering this fundamental question: How much do I charge? Even with an answer in hand, you may find sales are slow, an indicator you may be charging more than customers will pay. Or your sales are great, but you’re charging too little for a healthy profit.
The onslaught of modern digital bombardment makes it nearly impossible to break through the noise. But break through we must, because creating meaningful relationships is critical for your marketing and sales process.
CRM software and CRM implementation strategies are essential for consistently cultivating customer...
From the weekly email newsletter you send to subscribers to the government permits you obtain to stay in business, certain actions get you from point A to point B — and ultimately help you achieve whatever goal you’ve set.
Forgetting to include a call to action in your newsletter is...
No matter the size of your business, your corporate culture matters. Having a strong culture leads to increased employee retention and a competitive edge when hiring. Statistics from the Digest of Company Culture show that a strong culture can reduce employee turnover from 48.4 percent to 13.9 percent. In addition to helping you build...