If you’re a business owner and you’re surviving — congratulations, you’re one of the few.
As of mid-August 2020, about 98,000 small businesses in the US have closed permanently, according to data compiled by Yelp…
I keep a framed Coco Chanel quote on my desk. It reads, “The best things in life are free. The second best are very, very expensive.” Running a small business falls squarely in the latter category, most of us can agree.
Cash is the lifeblood of any small business, so it’s critical to monitor your company’s cash position and predict how it’ll change in the near future…
Prepare now so your business can grow after the pandemic ends.
Just weeks from now, 2021 arrives, and business leaders must be prepared for abrupt shifts in the needs of their customers. For example, if your business boomed during the pandemic, are you prepared...
Hearing or reading the words “omnichannel marketing” makes the concept sound more complicated than it really is. It’s also often confused with “multichannel marketing” -- and for good reason.
The focus of omnichannel marketing is on the customer, whereas with multichannel marketing, the focus is on the channels through which...
Entrepreneurs face a constant money challenge. From just making payroll to buying the next big piece of equipment, it’s hard to ever really feel secure with how much cash you have.
Some side hustle businesses could be started with literally no money. But any business that requires your full focus and provides a good living…
When we go into business, we expect to earn a profit. The key is to properly plan for how that profit will be earned. That’s where cost control comes in. Learn more about what cost control is, how it differs from cost management, and what measures you can take to better control costs and increase profits for your business…
With more competition than ever before, you’ll need.a way to stand out and show what you stand for, all without alienating loyal customers.
As business owners, we always want to make a difference in the world — but we definitely don’t want to alienate our loyal customer base. According to a recent study, 87 percent of customers choose to purchase from…