Return on investment (ROI) is a financial ratio that calculates the level of income generated by a specific investment. Learn more about ROI, how to calculate it in your business, and why it’s so important to understand the results of your calculation…
A growing number of online entrepreneurs and businesses are realizing that even with a great SaaS, getting your offering the exposure it needs to provide you with those big returns, in a sea of highly similar and competitive options, is a major undertaking.
You can absolutely focus on paid acquisition strategies and social...
If your eyes glaze over when hearing the term “index funds,” you’re forgiven. But the dull, mathematical spirit of index funds is part of what’s made them such strong investment vehicles for decades running.
These vehicles are built to track various market indexes, which makes them an inexpensive and diversified option compared…
Buyers and employees care about your brand’s values and purpose. Moreover, professional partnerships and influencer relationships depend on the proper alignment of each individual’s mission.
In short, business philanthropy can positively impact people’s experiences with your brand, which is why many companies publicly…
Remember Goldilocks and her three bowls of porridge? Through careful testing, she discovered the best bowl of porridge was not too hot, not too cold, but just right.
When setting prices, business owners need to put themselves in a Goldilocks frame of mind. Set prices too high, and you risk...
Monument, a UK challenger bank looking to tap Britain’s mass affluent population, has revealed its build partners – including Mambu, AWS and Salesforce.
The start-up says its “lego-like” platform rests on a cloud-based microservices architecture.
“We have been working closely with our chosen providers for some months now,” says chief operating officer, Steve Britain.
If you’re looking for ways to improve and innovate your customer experience, why not delegate parts of your support tasks to your customers themselves?
It’s not as crazy as it sounds since studies show that 90% of customers expect businesses to provide an online customer...