As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience and reach your customers. It also clearly outlines the answer to critical questions…
The number one thing I love to do in my free time is brainstorm new business ideas. I find it fun thinking about problems and solutions in the form of innovative, unique, and interesting side hustles. My friends know this about me and at some point, at every dinner or phone call, I ask them if they want to chat about random ideas and see if any of them have potential…
Many company spokespeople make a simple mistake when talking to a reporter. They forget who their target audience is and miss the opportunity to truly connect with them!
Before any interview, it’s important to know your target audience. Ultimately, this target audience is who you want to hear, understand, and...