Product-market fit – when your product truly satisfies an underserved need present in a good market – is arguably the biggest factor contributing to a company’s success. It’s not always clear when you’ve hit product-market fit, however. In fact, research from CB Insights reveals that…
5 things to do before you franchise your business
As a business owner with multiple years of success and a value proposition that resonates with your target audience, growth and expansion are likely top of mind. You may already have multiple locations — also doing quite well — and you’d like to explore how to scale. Your concept might…
How to establish online authority
If you want your business to flourish in this day and age, you have to establish online authority in your field. However, being an online authority is not just being an opinion maker on a specific topic. It implies that you make an effort to gather all possible knowledge, research in-depth…
7 ways to boost your business Instagram account
Instagram is one of the most important marketing platforms for brands in 2021. Because user engagement corresponds with a greater reach to your target audience, Instagram engagement should be the center of any growing business’s social media marketing strategy…
Marketing plan examples for small business owners
As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience…
Why you should make Twitter spaces part of your business strategy
Audio content is all the rage these days.
From podcasting to Clubhouse, many businesses are making it part of their content strategy. However, they aren’t the only options for those looking to become part of the audio space…
6 ways to test out your business idea before spending money to officially start it
When I first had the thought seven years ago of starting a business where strangers could hire me to be their bridesmaid, I wasn’t sure if it was a good idea. So before putting any money down, I decided to figure out if people would actually hire a stranger for their wedding day…