Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP, the ideal customer profile is just a detailed description of the type of company you’re most likely to sell to. It’s a well-rounded, well-thought-out idea of the customer who will benefit the most from the product or service you offer…
How to effectively use retargeting ads to grow your business
Retargeting is a key component of any successful digital advertising campaign. Including it in your business advertising plan allows you to take customer engagement to the next level.
Even though retargeting (also known as Google remarketing) is commonly used by many marketing teams, plenty of business owners forgo...