In today’s society, customers remember purpose-driven brands. Purpose-driven brands are associated with positive consumer feedback, happier workforces, higher market shares and increased customer satisfaction. Having a clear purpose for your organization gives it a soul…
Mark Twain is credited with saying, “Those who don’t read have no advantage over those who can’t read.” This maxim is equally applicable to how you treat your customer feedback: If you don’t review the feedback you receive and act upon it, how does that feedback benefit you?
The idea of closed-loop customer response stems from computer science…