According to statistics, there are over 3.5 billion searches on Google every single day. If you are not getting the traffic that you want, you need to figure out why isn’t your SEO working, and what you can do to fix it.
SEO is the bread and butter behind every website, it willÂ helpÂ peopleÂ find your businessÂ andÂ turn them intoÂ buyers.
It does not matter how beautifully designed the website is or how perfectly curated your content is written, if you do not have your SEO working properly, your business will greatly suffer.
But how exactly do you know if your SEO is optimized properly, and even harder, how do you know how to fix it if it isn’t? The last thing you want to do is keep making the same mistakes.
Keep reading to learn how to get your SEO working optimally so you can start rolling in the sales!
Let’s get started.
You Do Not Have an SEO Strategy
If you think that SEO is just the simple action of stuffing some keywords into your content, you are, well, wrong. You need to have a clear and concise plan of action, just as you would with a business plan.
An SEO strategy is where you organize your website’s content by topic, which helps Google to understand the user’s intention when hunting for relevant information. A great SEO strategy has their content organized by topics, then incorporates the long-tailed keywords that relate to each topic.
The more specific you are, the more you will attract specific clients who will turn into customers.
Your Website is Horrendous
There is more to building a website than just choosing pretty color schemes and writing awesome blogs. Sure, they are great and play a large part of your results. However, they are not the core of the SEO portion of your website.
If you used a free or cheap website builder, chances are that your website is slow, and not optimized with keywords embedded properly within. Some things to check for are;
- Is there a call to action on every page?
- Is it optimized for mobile searching?
- What is the loading speed?
- Is it simple and easy to read, or busy and convoluted?
- Is it clear about what your business is about right off the bat?
- Is it easy to navigate?
- Does it take the user easily to the checkout page?
- Is there a search function?
- Was SEO included during the entire design process?
- Does it include basic SEO elements?
All of these are essential components of a well-designed, SEO working website. If you can agree to all of these, you are now on the right track!
Your Website Speed is Slow
With mobile searches more popular than ever, the speed of your website has become an essential SEO ranking factor. It doesn’t matter how beautiful your website is designed, in our current instant gratification culture, if it is not loading right away, it will turn prospective customers away.
There are many tools online, especially on Google, that will help you discover your website’s speed and what to do about it.
You Are Not Optimizing Keywords Accurately
Now we get to the juicy stuff, the keywords. We now know that keywords are not the be-all-end-all, but they are sure extremely important. Keywords are the words and phrases that a user types into the search engine to find and discover content like your website.
The more relevant your keywords are to your content, the easier your target audience can find you in the world wide web amongst all your competitors. A great example of this done perfectly is done through various local-targeted SEO agencies. You can see an example of there where one agency correctly incorporates keywords in all the right places without overdoing it, check it out!
On that same article, you will also find the following recommended tips when trying to decide on the best agency to use:
- Establish Your SEO Goals
- Set Realistic Expectations
- Consider Your Budget
- …But Don’t Go Cheap
- Look at Reviews and Testimonials
- Ask For a Consultation
- Don’t Buy Snake Oil
Your goal as a website is to drive traffic from the search engine result page (SERP) to your website by implementing what the specific words your ideal traffic would include in their search. This can include long-tail keywords, single words, and even full sentences.
Your Content Is Horrible and Not Optimized
We have touched on the keyword importance, and what is even more important is how you use those keywords within your content. A keyword is no good unless it is naturally placed within a well-written article or page on your website.
Make sure you are writing content that people will actually read, become engaged with and hopefully even share. Do not just write content just for the sake of getting content on your website or else you will definitely have troubles getting your SEO working.
People want fresh, relative content that is easy to read and straight to the point. They do not want to feel like they are being sold on something, and will definitely pick up if you are keyword stuffing. Once in the title, first paragraph, one header, conclusion and a couple throughout the article (depending on the word count) areÂ optimal.
You Are Not Tracking Conversions and Traffic
How are you supposed to know if your SEO is optimal if you do not have a method of tracking the progress? Using software such as Google AnalyticsÂ will help you monitor your sales, conversions and incoming traffic. It will also teach you your bounce rates, and give you hints on how to improve them.
Learn More About Getting Your SEO Working Optimally
If you realized that you do not have your SEO working optimally, do not worry! You still have time to fix it, however, we suggest doing that sooner than later because most changes take about 6 months to start seeing the increase in traffic.
There are also many other factors that will come into play when looking at SEO as well. This can be anything from the DA/PA and ranking power of your site, to the length and focus of your content, to also how many backlinks you have pointing towards your site. Be sure to look at all of these variables when trying to improve your site rankings.
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Source: Zac Johnson