When starting a business, taking a look at well-known players in your industry can be uniquely motivating, not least because it clarifies where you want to go and how to need to innovate. But it’s also vital, in that examination, to ground yourself for a minute. Those companies weren’t always…
The questions about the new normal have emerged since the COVID-19 pandemic changed our lifestyles. Nowadays, the only thumb-up rule is to beat the tide of uncertainty through persistence, creativity, and strong faith in better days.
Entrepreneurs who are willing to navigate through a new sea will…
In today’s search-engine era, numerous search platforms make it easier than ever to find out all you could ever need to know about products, businesses or even personal information about senior-level executives. At the same time, with so much information out there, it can be easy…
This simple technique catapulted the second largest boutique hotel company in the world, and it can work for your business too.
I’m not a branding expert. But as a founder I need to be involved in decisions around how we want to portray ourselves as a company…
Much like food and fashion, e-commerce marketing is heavily impacted by trends. New, click-worthy ways to catch customers’ attention crop up all the time, and taking notice of which methods are relevant to your brand is key to staying relevant in the online marketplace…
When you’re building a company from scratch, the most painful body blows can turn out to be the most valuable experiences.
This punch to the gut came for my company in 2012 when one of our anchor clients, accounting for about a third of our annual revenue…
Think e-commerce marketing is out of your league? How small businesses can leverage this tactic to grow and scale.
Driving sales can be challenging for small businesses. E-commerce marketing can reduce these frustrations by improving customer…