A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website showcasing her past work and detailing her capabilities. But first, she had to answer a critical question: Should she create a new brand name to represent her business…
The customer has always been right, but Covid is putting even more pressure on businesses to cater to their consumer base. Companies simply cannot afford clientele attrition during times like these, and the risks incurred by bad service are greater than ever. A study conducted by the Northridge Group found that 72% of consumers are likely to switch brands after…
Many company spokespeople make a simple mistake when talking to a reporter. They forget who their target audience is and miss the opportunity to truly connect with them!
Before any interview, it’s important to know your target audience. Ultimately, this target audience is who you want to hear, understand, and...
A sound social media strategy is practically indispensable for business owners trying to build their customer base. Depending on your audience, verification on Instagram might be a central component of that strategy.
When comparing Instagram vs. Facebook, you’ll note a difference in demographics (the Facebook audience tends to...
Digital marketing techniques have been game-changers for many online businesses. More traditional methods of bringing in new customers such as PPC (pay per click) and CPM (cost per mille) marketing have both been popular in recent years, but pay for clicks and impressions that do not always turn into leads. This can create...
As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. Our strategies changed. Our focus became less about traditional methods (like the dreaded batch-and-blasts) and more about rethinking...
Experts predict that in the not-too-distant future, your internet habits could affect your credit score and help lenders determine what they offer you.
We will let you in on what we know so far about how your online activity could be used to determine how much credit you can get...