Three questions can prevent this major error.
There’s an old saying that goes, “figures don’t lie, but liars can figure.” But sometimes even the figures can spin a confusing story. That’s why I’ve always appreciated the power of understanding statistics. I even remember encouraging my sons to take a statistics class over a calculus…
As a small-business owner, optimizing your website and content for search engines can be invaluable in driving traffic to your business. However, some businesses skip over the most important SEO guidelines that are crucial to improve their visibility.
SEO serves as a critical tool that ensures your business remains…
Right now, most businesses are focused on establishing a "new normal." Leaders are mulling over the return to work and weighing the benefits of in-person, remote and hybrid models. Others are considering the pros and cons of vaccine mandates. And certainly, every CEO needs to take decisive action one way or the other. But beyond...
A new study published by The Brookings Institution puts a price tag on decades of racial and ethnic discrimination.
A new study shows that racial and ethnic discrimination is holding back the economy–and likely has affected your company…
Getting your first client is quite a challenging task (and, truth be told, it could turn into a real headache). These are some ideas that can help you build a portfolio of clients to start your business.
Hand out flyers
It may sound archaic, but it is a very effective strategy…
It’s no secret that public relations are all about relationship building (hey, it’s in the name). Traditionally, relationship building was done through mixers and coffee chats with journalists. I still remember the number of free dinners I was offered in my years as a journalist! Enter social media, and you can…
Don’t assume that your startup idea alone will convince investors to provide funding.
Unfortunately, most of us don’t have enough resources to bootstrap our own startups, so we are completely dependent on investors to help…