Making the strategic decisions crucial to the success of your business in a fast-moving and uncertain digital future is not easy.
While technology has driven social, cultural and economic change in our lives for well over a decade, these changes have accelerated over…
As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience…
The business plan is a written document of about 30 pages that basically includes the objectives of your company, the strategies to achieve them, the organizational structure, the amount of investment you require to finance your project and solutions to solve future problems (both internal…
Audio content is all the rage these days.
From podcasting to Clubhouse, many businesses are making it part of their content strategy. However, they aren’t the only options for those looking to become part of the audio space…
The greatest difficulty in entrepreneurship in its early phases is the search for different ways to obtain money, financing, to be able to start your idea and get to overcome the so-called ” valley of death ” or initial phase of your project until you start to obtain positive results by covering your costs. In these early stages, the most common way to obtain financing is to resort…
It doesn’t matter how much education you’ve had, how much experience you’ve had in your field or how much effort you put into remaining neutral. The reality is, we’re all biased. Cognitive biases are pervasive and innate, affecting the way we see the world, the way we think about things and the decisions we make as business owners and professionals…
Thinking of selling your business? Consider these three points before doing so.
One of the hardest decisions you’ll ever have to make as a founder is whether you should sell your business. Deciding if you should keep…