Thanks almost exclusively to Covid-19, the retail store of the future needs to arrive much quicker than previously anticipated. Rising expectations stemming from enhanced shopping conveniences, combined with consumers' growing concerns surrounding health and safety have changed what the in-store concept needs to deliver. Now, more than ever, retailers are competing...
How to use variable pay in your small business
You have to spend money to make money. It’s an adage few can refute.
Variable pay is one of those business expenses which, when effectively implemented, can yield handsome returns.
The basics of building a budget for your business
Deferred revenue: how to recognize it properly
If you’re using the accrual method of accounting, you’ll need to make sure that any revenue your business receives is recorded in accordance with the revenue recognition principle. This principle states that revenue should be recognized in the same period in which goods or services are provided.
In simpler terms, any...
How does your brand purpose stand up?
CEOs and other leaders have increasingly been focused on building brand purpose. Companies such as SY Partners, BCG, and StrawberryFrog are specialized in helping companies define brand purpose. But, until now, there has not been an empirical study of purpose brands.
The Business Roundtable, with the signatures of 181 CEOs,...
How to build your online reputation
In a world seemingly dominated by faceless online businesses with low prices, how much does your online reputation matter?
If you’re a small business owner, chances are that you’re intimately familiar with the concept of reputation. Most notably, people running brick-and-mortar businesses know exactly how much each customer’s opinion of their...
What is capex and how do you calculate it?
Like making money, managing expenses is part of being in business. In most cases, managing your expenses is a simple process since the majority of expenses incurred by small businesses usually consist of overhead expenses such as rent, office supplies, postage, and salaries.
But as your business grows and you...