Properly managing business expenses is a challenge for many small businesses. It gets even more complicated when you add in managing your employees’ expenses as well. Creating best practices for expense management helps you keep a handle on issues such as overspending and fraud…
It all started with the Net Promoter Score (NPS), an easy way to measure customer loyalty first introduced by Bain & Company management consulting company in 2003.
To calculate your NPS, you ask customers one question: “How likely is it that you would recommend [brand] to a friend or colleague?”
Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP, the ideal customer profile is just a detailed description of the type of company you’re most likely to sell to. It’s a well-rounded, well-thought-out idea of the customer who will benefit the most from the product or service you offer…
Why does an investor choose to invest in one business venture and pass on another?
For some investors, it can be an arduous process assessing a company’s potential and trying to determine which has that unique mix of ingredients that will ultimately end in a success story. And many times…
Customer centric businesses invest the whole team focus on supporting their prospective and existing customers. This doesn’t just mean sales and customer service, but accounting, marketing and other departments as well. Customer centric sales require a more consultative approach, and sometimes means prioritizing help and advice…
Most data breaches aren’t caused by some shady character in a far off location banging away at their keyboard at light speed while walls of code flash all over the screen. No one is saying “I’m in” as they blast through your firewalls to tear down your network or steal your data. Hacking is almost nothing like they show in the movies or on television…
When Lorri Mealey took over her first restaurant in 1999, it was suffering from a common affliction: The too-big menu. You know the kind — pages upon pages of every type of cuisine under the sun. While the idea of ordering a baked potato with a side of lo mein might seem appealing at first, the problem was that none of the cooks could make the same dish the same way…