Just like how Covid-19 changed the world, it changed how you should approach naming your company.
The name of your business will influence its potential for success in many ways, but the name selection process has been complicated by the Covid-19 pandemic. The business world is rapidly changing, with more…
Change your business strategy so relevant trends accelerate your revenue growth
As the calendar year changes: two things are persistently predictable: articles will abound about New Years resolutions and lists of hot trends for the year ahead. I think business leaders should think about --...
On the invisible tool belt that all business owners wear, there’s one section for financial analysis. If you dig in there, you’ll find metrics like contribution margin to help you price your manufactured goods. Today, we add one more gadget: prime costs.
Overview: What is a prime cost?…
You know what they say: When life gives you lemons, make lemonade, sell the lemonade, buy more lemons, make more lemonade, sell more lemonade, get a bigger lemonade stand, and so on.
Once your business starts making more than it spends, you need a plan to reinvest earnings, or the money left in your business bank account…
Very early in my career, I emailed an expert networker asking for some tips. Even though I was young and she was a friend, I knew that asking someone to provide their core services for free wasn’t a great approach and sometimes was considered offensive.
So, out of respect and for fear of ruining our relationship, I veered…
You think it’s hard getting to the top? Try staying there.
The accelerated churn rate of the S&P 500 indicates that at least half of today’s top U.S. companies will get replaced by someone new over the next decade. That is a mind-boggling market value of $13.5 trillion up for grabs. And the craziest part is who replaces the old market leaders…
Wouldn’t it be great if any time a customer had a question about your product or service, they were referred to your business? Friends and family refer their friends to your business because they trust you and believe in you. But search engines refer your website to internet users only if it seems like the most reliable and trustworthy website…