Many company spokespeople make a simple mistake when talking to a reporter. They forget who their target audience is and miss the opportunity to truly connect with them!
Before any interview, it’s important to know your target audience. Ultimately, this target audience is who you want to hear, understand, and...
Possibly the greatest thing overlooked by entrepreneurs is how similar a business is to a growing being. Your business requires love and care to keep it going strong — allowing you, in turn, to continue to reap the rewards. This Valentine’s Day is the perfect opportunity to give your company a little love and help your business grow from strength to strength…
Starting a business from the ground up can be an intimidating and overwhelming experience, especially without guidance or support. But there are still so many reasons to do it. You get to be the boss, work your own hours and feel a sense of pride in solving a problem that you see in the...
Creating a hierarchy of purpose will dramatically improve your intra-company relationships and employee happiness.
We all think we have great ideas. When our organizations have the means to execute these revolutionary concepts, senior leaders may believe that they need to tackle them all at once. Antonio Nieto-Rodriguez...
It’s nearly impossible to start a business today without also launching a website. Prospects enjoy researching companies, products, and services before committing to a sales decision. One of the first decisions you’ll want to make before planning a website project is deciding if you need a static…
Business owners are being asked to create a vision and a strategy for an uncertain future. Many entrepreneurs are struggling to predict what the next 6 weeks might have in store for them, let alone having a strategy is for 6 months or several years. In times like these, we need to examine...
A short time ago getting started with AI (Artificial Intelligence) was unmanageable for startups and small businesses. It required a highly skilled data scientist and machine learning experts experimenting with algorithms. But in a very short amount of time things have changed. AI that can recognize objects in images, understand documents and texts,...