Category Archives: Business

Should you use your own name or create a brand name for your business?

A friend and ex-colleague of mine recently left her full-time job and started freelancing as a brand consultant. Like any freelancer seeking new business opportunities, she planned to create a website showcasing her past work and detailing her capabilities. But first, she had to answer a critical question: Should she create a new brand name to represent her business…

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Small business owners: here’s what you need to keep, here’s what you can shred

I’ve owned and managed businesses for over a decade and been around business owners for even longer than that. Some businesses drown in paperwork while others exist with a debit card and a wallet full of cash. One business can produce copies of a year’s worth of receipts in minutes while the other needs hours at the bank just to generate a summary…

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Mark Cuban: If I were to start a business right now, this is what I would do

Mark Cuban became a billionaire just before the dot-com bubble burst.

In 1995, Cuban and a friend, Todd Wagner, started an internet radio platform called Broadcast.com. Four years later, Broadcast.com was acquired by Yahoo for $5.7 billion in stock, making Cuban a very wealthy man. Since then, the “Shark Tank” investor and Dallas Mavericks owner…

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