Prior to the pandemic, only 6% of employees worked from home, and about 3/4ths of workers had never worked from home according to data from the National Council on Compensation Insurance (NCCI). But by May 2020, fully 35% of the U.S. workforce had been sent home because of Covid…
4 tips for coming to better understand your audience’s pain points
By using these tips to hone in on your customers’ pain points, you will have a true understanding of their wants and needs.
“Pain points” is a common phrase in the business world, used to describe the specific customer problems that only you can solve…
How much will starting a business really cost you? These are some commonly overlooked expenses
Monthly business applications averaged 430,000 nationwide in November, according to the U.S. Census Bureau. This marks the 11th consecutive month of numbers well above the 342,000 in December 2020. While starting a business is exciting, it can also be more challenging than expected. And because about a third of businesses with employees fail...
The benefits of intentionally scaling your startup
When launching a company, the desire to grow quickly can be overwhelming, but successfully moving a company to the next level means carefully stabilizing a business model as well as proving viability. Without attention to these necessary details, along with finances, intelligent hiring and other operational needs, you run the risk of becoming...
A small business guide to balance sheets
A company’s balance sheet is one of several important financial statements that report on its performance. But to understand the importance of a balance sheet, you need to understand the balance sheet equation and the types of accounts it uses. Then you can download a balance sheet…
Why simple ideas can lead to thriving businesses
When starting a business, taking a look at well-known players in your industry can be uniquely motivating, not least because it clarifies where you want to go and how to need to innovate. But it’s also vital, in that examination, to ground yourself for a minute. Those companies weren’t always…
Three approaches for instilling more creativity into your business
The questions about the new normal have emerged since the COVID-19 pandemic changed our lifestyles. Nowadays, the only thumb-up rule is to beat the tide of uncertainty through persistence, creativity, and strong faith in better days.
Entrepreneurs who are willing to navigate through a new sea will…