Buyers and employees care about your brand’s values and purpose. Moreover, professional partnerships and influencer relationships depend on the proper alignment of each individual’s mission.
In short, business philanthropy can positively impact people’s experiences with your brand, which is why many companies publicly…
Remember Goldilocks and her three bowls of porridge? Through careful testing, she discovered the best bowl of porridge was not too hot, not too cold, but just right.
When setting prices, business owners need to put themselves in a Goldilocks frame of mind. Set prices too high, and you risk...
Monument, a UK challenger bank looking to tap Britain’s mass affluent population, has revealed its build partners – including Mambu, AWS and Salesforce.
The start-up says its “lego-like” platform rests on a cloud-based microservices architecture.
“We have been working closely with our chosen providers for some months now,” says chief operating officer, Steve Britain.
If you’re looking for ways to improve and innovate your customer experience, why not delegate parts of your support tasks to your customers themselves?
It’s not as crazy as it sounds since studies show that 90% of customers expect businesses to provide an online customer...
New business owners or those new to accounting tend to equate expenses with cash output, with the assumption that any expense created by your business will also include a reduction of cash. While that is true if you’re using cash basis accounting, if you’re using accrual accounting, a recorded expense does not always include a reduction of cash…
If you’re gearing up to borrow money for a car, home, or another big purchase, you already know how important it is to have a good credit score.
What’s less clear, usually, is how to boost that score if you need money ASAP, and your current one leaves you with...
The basic beliefs of advertising were shaken up in 1996 with the arrival of the GoTo.com search engine, created by Bill Gross of Idealab. Before that date, people were inclined to cite David Ogilvy: “Half the money I spend on advertising is wasted, and the trouble is…