Entrepreneurs are busy people, and for efficiency’s sake, you need to delegate many tasks that others can do just as well as you can. Outsourcing is cost-efficient, as long as it makes sense — particularly for administrative tasks such as creating graphics, social media posting and other tasks that can be performed just as well...
Running a business can feel like running a marathon. With rapidly evolving markets, an entrepreneur must continually anticipate how to offer their users a better product or service. But if you forget to pace yourself, you can slide down the slope to becoming a workaholic.
You might be thinking: "But the most...
Attracting new customers is difficult. After going to so much effort to win customers over, you certainly want them to stay loyal to your brand.
There are hundreds of books on how to build a brand, which only points to how complex this field is. Brand loyalty...
It’s all happening. You’ve got the job. You’ve got a place to live. Now you’ve got some expendable cash and you’re ready to play the stock market and invest some of your hard-earned money.
Then you open up a finance news site or search for a hot inside tip and...
Social media can be chaotic. Millions of messages compete for attention every minute. If you try to keep up by manual posting, you will have little time to do any other work on your social media strategy.
This is why social media posting tools are essential today. They handle the...
Each year, more women head out on their own as entrepreneurs.
Women currently are majority owners of 39% of U.S. small businesses, a 45% increase from 2007 to 2016, according to SCORE, a network of volunteer business mentors sponsored by the Small Business Administration. These businesses employ nearly...
Outside of selling their products and services, one of the most important things a small business owner can do is reconcile their accounts. Account reconciliation is simply the act of reconciling one set of transactions with another set to ensure both sets match.