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5 questions to ask when creating your ideal customer profile

Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP, the ideal customer profile is just a detailed description of the type of company you’re most likely to sell to. It’s a well-rounded, well-thought-out idea of the customer who will benefit the most from the product or service you offer…

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Loan origination fees

When you take out a loan, you may have to repay more than just the principal and interest. Many lenders also charge an origination fee, which could add hundreds of dollars in extra costs to your loan.

Answer a few questions to see which personal loans you pre-qualify for. The process is quick and easy, and it will not impact your credit score…

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