Remember Goldilocks and her three bowls of porridge? Through careful testing, she discovered the best bowl of porridge was not too hot, not too cold, but just right.
When setting prices, business owners need to put themselves in a Goldilocks frame of mind. Set prices too high, and you risk...
If you’re looking for ways to improve and innovate your customer experience, why not delegate parts of your support tasks to your customers themselves?
It’s not as crazy as it sounds since studies show that 90% of customers expect businesses to provide an online customer...
New business owners or those new to accounting tend to equate expenses with cash output, with the assumption that any expense created by your business will also include a reduction of cash. While that is true if you’re using cash basis accounting, if you’re using accrual accounting, a recorded expense does not always include a reduction of cash…
If you’re gearing up to borrow money for a car, home, or another big purchase, you already know how important it is to have a good credit score.
What’s less clear, usually, is how to boost that score if you need money ASAP, and your current one leaves you with...
The basic beliefs of advertising were shaken up in 1996 with the arrival of the GoTo.com search engine, created by Bill Gross of Idealab. Before that date, people were inclined to cite David Ogilvy: “Half the money I spend on advertising is wasted, and the trouble is…
The pandemic has made the difference plain.
We’ve been hearing it for some time. Industry experts insist that “loyalty is dead.” Employees are always looking for the next job. Millennials are more interested in freelance work than long-term employment. Companies don’t seem to be interested in loyalty, either…
Investments are inherently risky - real estate in particular. The subprime mortgage crisis was barely a decade ago and it played a large role in a devastating recession.
Is real estate a good investment today? As with any potential investment, doing a thorough research and examining all your...