Each stage of building a business presents unique challenges. Once you finally have money coming in, you need to decide where you’re going to keep it. For most companies from large corporations down to sole proprietorships, a business bank account is essential. But there are a few things you need to know before you can open one…
Chris Messina, the innovator behind social media hashtags, coined the term "conversational commerce" in 2015, describing it as "utilizing chat, messaging or other natural language interfaces to interact with people, brands or services." As the number of brands offering undifferentiated products increased, it gave rise to the paradox of choices wherein...
If you own your home, there’s a strong chance you have an escrow, or impound, account with your mortgage lender. This account is used to pay property-related expenses like taxes and insurance, which are wrapped into your monthly mortgage payment.
As the end of the year approaches, you’ll probably be receiving…
There are many ways a company's reputation — and thus its business — can take a hit, from a publicly shared controversial opinion to a major data breach to poor customer service.
A company's performance and success used to be viewed in terms of tangible assets, like product output, said...
Return on investment (ROI) is a financial ratio that calculates the level of income generated by a specific investment. Learn more about ROI, how to calculate it in your business, and why it’s so important to understand the results of your calculation…
If your eyes glaze over when hearing the term “index funds,” you’re forgiven. But the dull, mathematical spirit of index funds is part of what’s made them such strong investment vehicles for decades running.
These vehicles are built to track various market indexes, which makes them an inexpensive and diversified option compared…
Buyers and employees care about your brand’s values and purpose. Moreover, professional partnerships and influencer relationships depend on the proper alignment of each individual’s mission.
In short, business philanthropy can positively impact people’s experiences with your brand, which is why many companies publicly…