Researching your competition might be the most important thing you do in your startup journey.
“I have an idea for a startup, what now?” I get this question very often. My answer is always to do comprehensive competitive analysis before taking one step forward…
There tends to be an involuntary cringe when we think of debt, but the truth is that not all debt is bad for you. Part of your personal financial responsibility is knowing what is unsecured debt and what is secured debt, the difference between these two debts and when they’re applicable. With this understanding comes better personal financial decisions…
Properly managing business expenses is a challenge for many small businesses. It gets even more complicated when you add in managing your employees’ expenses as well. Creating best practices for expense management helps you keep a handle on issues such as overspending and fraud…
It all started with the Net Promoter Score (NPS), an easy way to measure customer loyalty first introduced by Bain & Company management consulting company in 2003.
To calculate your NPS, you ask customers one question: “How likely is it that you would recommend [brand] to a friend or colleague?”
Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP, the ideal customer profile is just a detailed description of the type of company you’re most likely to sell to. It’s a well-rounded, well-thought-out idea of the customer who will benefit the most from the product or service you offer…
Why does an investor choose to invest in one business venture and pass on another?
For some investors, it can be an arduous process assessing a company’s potential and trying to determine which has that unique mix of ingredients that will ultimately end in a success story. And many times…
Hong Kong could have a major role to play in supporting the overseas expansion of China’s fintech giants. The growth of China’s fintech giants in their domestic market has, until recently, been relatively unfettered by regulatory constraints. But the recent emergence of a more hands-on regulatory approach has created a degree of uncertainty about the…
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