The concept of “content marketing” has been around for the last two decades, but it’s only now gaining traction because it has become possible to measure the effectiveness of content. A key metric by which content marketers are judged is engagement — how many people are clicking on…
6 insider secrets for turning your business idea into a runaway success
Simply having a great business idea doesn’t guarantee that you’ll soon be running a successful startup. You’ll need funding, a solid business plan and lots of luck. But, every once in a while, lightning strikes and a good business idea turns into a wildly popular startup. It could happen for you, too…
Marketing is expensive. Is it really worth it?
Sooner or later, most entrepreneurs have to face the reality that marketing is expensive. In the course of planning a new marketing campaign or trying to grow the business organically, you discover that to execute a strategy could cost thousands, or even tens of thousands of dollars, and to keep it going will cut into your bottom line…
10 influencer marketing trends to keep your eye on
Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it to fit with today’s social media–driven world.
Unlike celebrities, influencers can come from any background or industry, and they can have varying amounts of followers. One thing they...