One of the first and most important moves you’re going to make as an aspiring entrepreneur is putting together a solid business plan. A business plan isn’t necessarily going to predict the future of your business, but it’s going to serve as a blueprint for the early and middle stages…
8 ways your business startup strategy should parallel the military’s
No matter how great your solution, the bigger challenge may be penetrating your target market.
Many of you may not think of it this way, but penetrating a target market with your startup is a lot like a military invasion…
6 common mistakes that may be holding your company back from fast growth
If you fall victim to one of these six problems, it may be time for a pivot.
Are you trying to scale your business and struggling to do so? Are you stuck in a holding pattern and wonder if there is room for growth? If so, it may be time for a pivot. For one reason or another, your product…
Want to scale your business? Stop worrying about your competition and focus on these 3 things instead
The first rule of scaling a business is “Don’t worry about the rules of scaling a business.” If you’re copying others, then you’re always following their lead, which means you pick up breadcrumbs instead of getting the loaf. Instead, look for the leverage only you can create.
That requires an innovative strategy on three fronts…
Are you ready to start a business? A checklist for entrepreneurs
You’ve finally decided to go for it. You’ve come up with the perfect business idea, done thorough market research to identify your target market, and now you’re ready to join the ranks of America’s small business owners. You’re going to become your own boss, and take charge of your destiny…
Meet the consumer chameleon: don’t categorize your customers; understand them
For years, we’ve been able to get away with putting our customers into neat little cages, as we grouped them according to fairly broad ranges of age or income, or we pigeonholed them by gender. New ideas, new products, and new styles came to life in mass media, so not surprisingly, most people adopted them en masse…
What your business needs to know about SERPs
Wouldn’t it be great if any time a customer had a question about your product or service, they were referred to your business? Friends and family refer their friends to your business because they trust you and believe in you. But search engines refer your website to internet users only if it seems like the most reliable and trustworthy website…