As a small-business owner, optimizing your website and content for search engines can be invaluable in driving traffic to your business. However, some businesses skip over the most important SEO guidelines that are crucial to improve their visibility.
SEO serves as a critical tool that ensures your business remains…
It’s no secret that the Covid-19 pandemic was especially hard on small businesses. More than half of U.S. small-business owners surveyed last October reported a significant decline in sales and over 200,000 businesses closed in 2020.
Lately, optimism among small-business owners has been…
No matter the size of your business, your corporate culture matters. Having a strong culture leads to increased employee retention and a competitive edge when hiring. Statistics from the Digest of Company Culture show that a strong culture can reduce employee turnover from 48.4 percent to 13.9 percent. In addition to helping you build...
The COVID-19 pandemic will likely be a defining moment for retailers, changing the way they sell, deliver, and promote products.
A recent study of shopping patterns during the pandemic found that a majority of people (64%) have replaced traditional weekly shopping trips with online ordering. And retailers that...