Purchase channels today are in a state of flux, putting the onus on sellers to cater to all relevant buyers and end-users, including wholesalers, retailers, and e-commerce customers. It’s called B2E–or business to everyone–and it necessitates that companies diversify their distribution channels to optimize selling potential.
6 ways to optimize your supply chain for every customer
![Supply Chain](https://kominosolutions.com/wp-content/uploads/2020/08/GettyImages-1164502247_439313-300x180.jpg)