It’s easy to get caught up in all the details involved in operating a small business, whether that means hiring someone to run your accounting department, planning for taxes coming due, or setting weekly sales targets. Sometimes it’s hard to have to sit back and ask yourself, “Why did I start the business in the first place?”
How to create a sales plan (plus a template)
I love a good sales plan. It really sets the tone for any business by laying out how you’re going to find those customers and get them to pull out that credit card. It’s something any business owner can positively obsess over — and for good reason.
A business without a sales plan is like a ship without a rudder. If you…