Entrepreneurs wear many hats — developing company strategy, providing leadership, staying on top of finances and building visibility for their enterprise. While many entrepreneurs are adept when it comes to leadership and finances, creating buzz around their company can…
It’s no secret that public relations are all about relationship building (hey, it’s in the name). Traditionally, relationship building was done through mixers and coffee chats with journalists. I still remember the number of free dinners I was offered in my years as a journalist! Enter social media, and you can…
As President of a public relations firm for the past decade, potential clients always come to me and ask the same question: “Do I need PR or marketing?” Before I can answer, the next question is: “What is the difference between PR and marketing?”