In today’s digital world, there’s no such thing as business hours because a business can never be truly “closed” anymore. That’s not to say your physical office space doesn’t shut down, but your customers and your potential customers expect access to you 24/7. Whether that comes in the form of locating information on your website, engagement and interaction…
Few things are more rewarding than building a successful business in your community. Instead of shipping products to faceless names and addresses around the country, you’re seeing the smiles of your customers and hearing their compliments.
Lead management at the local level has a lot of similarities...
Marketing consists of everything that makes your products or services attractive to potential customers, and a lot of work goes into that. Not every small business has the bandwidth to handle the day-to-day operations of a business, plus the marketing, so hiring a sales and marketing outsourcing company is a good solution…
Ah, the Wild West of entrepreneurship. It’s glamorous. It’s exciting. It’s been written about in books and portrayed on the big screen. There are stories of billionaires getting started by working out of a garage, stories that tempt one to think, “Why can’t that be me?”…
Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP, the ideal customer profile is just a detailed description of the type of company you’re most likely to sell to. It’s a well-rounded, well-thought-out idea of the customer who will benefit the most from the product or service you offer…
Many tips on how to market your business mean spending money. But what if you have a shoestring budget and limited time?
There are plenty of low effort ways you can increase brand awareness and advertise your business without breaking the bank. Advertising is a key step in your marketing strategy, harnessing your data and experience…