Digital marketing techniques have been game-changers for many online businesses. More traditional methods of bringing in new customers such as PPC (pay per click) and CPM (cost per mille) marketing have both been popular in recent years, but pay for clicks and impressions that do not always turn into leads. This can create...
Both physical stores and online businesses alike are facing increasing competition and retail challenges in attracting customers and creating a sustainable plan for economic longevity.
As you adopt new methods and adapt your company's positioning, it's important to institute new strategies, retail trends, and tools...
When I was in preschool, all my friends wanted to be a firefighter when they grew up. In high school, they wanted to play professional sports, and then in college, they all wanted to become an entrepreneur.
Though there are different types of entrepreneurship, most people are...
In a world seemingly dominated by faceless online businesses with low prices, how much does your online reputation matter?
If you’re a small business owner, chances are that you’re intimately familiar with the concept of reputation. Most notably, people running brick-and-mortar businesses know exactly how much each customer’s opinion of their...
Congratulations on your decision to go into business for yourself! Now that you've taken the risk, there are a few things you want to pay attention to. For many entrepreneurs, the concept of being your own boss is simple, but how to do that not so much. It's natural to want to seek help...