Some individuals dream of the day when they can do absolutely nothing. To them, retirement is a euphoric future of sleeping in, lounging in the sun, and thinking as little as possible for the next 30 years of their lives. (Others dream up retirement business ideas.)
How to optimize marketing tactics for your niche
Marketing your business requires utilizing various tactics. Follow these techniques to better serve your customer — no matter your industry niche.
You can’t run a successful business without marketing it. And while in today’s constantly changing landscape there is no “right” way to market…
Franchising your business, part 2: building your franchise
I am excited to continue with part two of our four-part series taking an insiders' look at the real franchising experience. We are giving you a bird's eye view of what it looks and feels like to go through the franchising process with the hopes of removing some of the stumbling blocks that...
Should you put your money into PR or marketing?
As President of a public relations firm for the past decade, potential clients always come to me and ask the same question: “Do I need PR or marketing?” Before I can answer, the next question is: “What is the difference between PR and marketing?”
Do you actually understand why your customers are buying?
Entrepreneurs are having to rely on their “why” now more than ever.
Simon Sinek popularized this use of the term “why” in his 2009 best seller Start with Why. This “why” is what motivates an entrepreneur to work the long hours and make the sacrifices that no one else will. It’s...
5 Ways Your Brand Can Pivot to Thrive in Uncertain Times
Every guru out there, including me, is telling entrepreneurs, marketers and small business owners that they need to pivot in the face of the COVID-19 economic tailspin. We are living in a world where up is down, families are sheltering in place, and restaurants, schools and parks remain empty while birthday parties and baby showers have become drive-bys.