Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it…
Chris Messina, the innovator behind social media hashtags, coined the term "conversational commerce" in 2015, describing it as "utilizing chat, messaging or other natural language interfaces to interact with people, brands or services." As the number of brands offering undifferentiated products increased, it gave rise to the paradox of choices wherein...
It is difficult to think about social media strategy today without thinking of Facebook.
Facebook marketing is big business and it looks set to grow further still, bearing in mind that Facebook owns both WhatsApp and Instagram.
You’ve had a great business idea, you’ve already developed your target customer and determined the size of your market, and now you need to figure out how to reach your clients. You need to get there fast — if you drag your feet, you’ll fail to gain momentum while eating up your capital...