I’ve been hearing frustrated entrepreneurs and freelance publicists lament for weeks: “Getting media exposure for my brands has been tough!” From the rise of influencers to the consolidation and collapse of media outlets, the past two years dramatically altered the public-relations and digital-marketing landscape, making earned media, even for the most seasoned…
When starting a business, taking a look at well-known players in your industry can be uniquely motivating, not least because it clarifies where you want to go and how to need to innovate. But it’s also vital, in that examination, to ground yourself for a minute. Those companies weren’t always…
As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience…
Marketing your business requires utilizing various tactics. Follow these techniques to better serve your customer — no matter your industry niche.
You can’t run a successful business without marketing it. And while in today’s constantly changing landscape there is no “right” way to market…
As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience and reach your customers. It also clearly outlines the answer to critical questions…
A business plan is all conceptual until you start filling in the numbers and terms. The sections about your marketing plan and strategy are interesting to read, but they don't mean a thing if you can't justify your business with good figures on the bottom line. You do this in a distinct section...